Getting to know the team... Lindsey aka the Prof

I am definitely a curious blend of many things. Most of my time is spent in the office or classroom talking about business, some stolen moments are spent either studying, with family or in my art studio.

I am locally known for my creative style; starting with a resume I printed on the side of a coffee cup to get my first marketing job. In 2001 I started Market Me, Kingston's first web marketing consultancy. As Market Me was growing, and I was settling in to my new city, I sought out organizations in the community that I felt passionate about. I quickly became involved in the Kingston Chamber of Commerce and JCI Kingston (the Junior Chamber of Commerce) to name just two. Since 2001 I have sat on over 15 boards for local and national organizations.

Just after my son was born I co-authored a business book called Trucker Management: Driving ANY Small Business to Success. The book offers easy-to-implement routines and provides specific, practical tools to help small business owners "drive" their businesses towards success. These resources are modeled from the long-established tools and proven practices used by truckers to safely and effectively drive their rigs to their destinations. Our book has taken us to Scotland, Ireland, Turkey, British Columbia, and throughout the US; to give keynote presentations and workshops on small business management.

My business style, profile and connections led to a very dynamic and successful contract at the Kingston Economic Development Corporation (KEDCO) during a major transition for the organization. Working first as a business consultant then as the Manager of Small Business I took the centre from one of the lowest performing centres in Ontario to the top performing centre in less than 1 year, all well managing the large team within the organization and balancing challenging stakeholder relationships. We offered more consultations, more workshops and showed a higher economic impact than any other centre.

I have been teaching at St. Lawrence College for nine years. I teach mainly in the School of Business, focusing on courses such as venture development, marketing, advertising and social media. I have even had the opportunity to teach a short course at the Royal Military College of Canada on Web Marketing and presented several lectures on marketing at Queen's University. I love being in the classroom, learning from students, and teaching them little tidbits I have garnished along the way.

Through my current work as the Web Marketing and Social Media Specialist at 14 Theories Web Development I consult on a variety of web marketing, SEO and social media strategies to their clients. I also present regular workshops on social media for small business.