Showing posts with label Pivotcon. Show all posts
Showing posts with label Pivotcon. Show all posts

Thursday, October 11, 2012

Hey NYC! Look out, here comes SABRINA ESHOO!

When I was seven years old I immigrated to Canada from Iraq, choosing to take advantage of the education offered here, not just in classes but actively seeking out anything that could expand my knowledge on a variety of topics. Throughout my life I have always had a passion for the creative side of life, seeing beauty and art as a part of everyday life, and using them to enhance my learning experience.

With the same voracity with which I took to loving art, I too threw myself into the analytical side of things, taking classes in civil engineering. I have always been a critical thinker, and have managed to accumulate a strategic way of approaching any problem, not relying solely on typical guidelines. Thinking ‘outside of the box’ is a saying that has never applied to me, because for me there never was a box to begin with, thinking critically with a creative flair is simply a part of who I am.

Currently being a student in Integrated Marketing Communications, I found myself staring out over the vastness that is social media with a feeling that can only be described as hunger. I understand when some people describe themselves as social butterflies, but to me, I am a social shark with a forever famished feeling. Social media is a forever evolving and changing way of reaching out to audiences, and being delicate can only reach so far.

I am, for lack of a better word, a “Jacqueline” of all trades, with a plethora of skills that can be put to use in any situation, or job title, that may come before me. Attending PivotCon is not only a chance to explore and meet professionals in my desired field of work, but a way for me to acquire more skills, adding them to my arsenal.


                                   

Tuesday, November 8, 2011

PivotTalk Episode 1: Return on Investment or Return on Ignorance

The first episode of PivotTalk has Cory Firth (@cfirth29), Morgan Davis (@Morgan_KEC) and Lindsey Fair (@lindseyfair) discussing what Return on Investment means in regards to a social media campaign.

Is it really Return on Investment or could it be considered Return on Ignorance?


Thursday, October 27, 2011

Thank you Pivot Con

The St. Lawrence College Pivot wants to thank all of the conference organizers for the amazing experience.

See our video below for why we are so thankful.


Sunday, October 16, 2011

No wifi. No data. No connection.

5 hours on a train without wifi and I can feel the withdrawal.

The drive went well. Robin, Mooney, Morgan and I bonded over music and driving games. And FYI at the moment I am currently winning with one extra cow.

Many students on the train are enjoying the scenery, writing their papers or getting some much needed sleep. I am currently enjoying some music and writing a blog post to be uploaded once an Internet connection is established at the hotel.

Everyone seems very excited to be headed to PivitCon. I think I am still in disbelief that we made this work. NY here we come!!

Now back to my riveting train ride!

Manda

Its 5:30 am. Do you know where your children are?

They could be just getting up to embark on their much anticipated journey!

PivotCon is a go and we are lucky enough to be heading to Rome this morning to catch a train to New York City!

Everything is packed. Double checked. Hope I didn't pack too much. Business cards are check. iPhone and charger are check. Comfy travel clothes on and Business attire are all packed!

Now for our drive to Rome. I wonder how the border crossing will be. And what tunes we will listen to in the car. It's an all new experience and I can't wait to get to enjoy it all!

Stay tuned to hear about our adventure to Pivot Con!

Friday, October 7, 2011

The Countdown to Pivot Con is on

As I stay awake, prepping for presentations, reading, editing my web site and finishing up this weeks assignments, the only thing on my mind is Pivot Con. The distraction of spending two days with some of the brightest minds in the marketing industry keeps creeping in.

As a marketing student, understanding the concept of how the role social consumerism plays on todays marketing strategy, makes this conference a dream. With the likes of Brian Solis, Marisa Thalberg and Britta Schell in attendance, we are truly fortunate to be a part of such an innovative event, along with 500 of the most creative individuals in the industry.

Wrapping things up at 2:18am, on Friday, October 7th, finalizing last minute web changes and watching the highlights of the Yankees game (guess I won't be catching a game), all I can think about is where I will be in 10 days. Most likely fast asleep in some New York City hotel room, but the way this year is going, who knows.

Thank you Mike Edelhart and the rest of the Pivot Team for giving our #imcslc class a chance to attend this great event. I am truly honoured to be attending @pivotcon on behalf St. Lawrence College and I look forward to seeing you all on October 17th and 18th, 2011.

See you soon


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