Take me to Pivot! - Introducing Jenny Orsatti

Only 5 days now until I have the amazing, one-in-a-lifetime opportunity to travel to New York City with 4 of my friends/colleagues/classmates I have had the amazing opportunity to get to know over the past 2 and a half years. We have learned so much together, and have shared a lot of unforgettable experiences and memories together. This conference will be another experience I can add to memory lane.

My name is Jennifer Orsatti, I was born and raised in Mississauga, Ontario - just outside of Toronto - also known as the GTA. After finding out about the IMC program at St. Lawrence College, I knew that this was what I was meant to do. I still can vividly remember the first week of school of being so nervous and literally just diving into the program. Sink or swim right? The professors were there for all of the students - and always have been, allowing us to test the water of Marketing and Advertising. Over the past two and half years, I know that we, as a program, are very lucky to have the professors we have for all of our classes. Each one is always striving to do their best in making sure we are learning the most up-to-date trends in the world of Advertising, and being able to participate and attend events that will benefit us for our future paths and careers.

Luckily, I was able to pick up a Marketing job after completing my first year of the program. Instead of going home and picking up a part-time job back in Mississauga, I chose to take this opportunity and take this Marketing job here in Kingston with The Kingston Economic Development Corporation. Sink or swim, right? After being part of FUSE (a mentoring program in our program), I was able to obtain this job through my mentor - who I can never thank enough for this job opportunity. I was able to learn and mature a huge amount. I was able to develop experience, talent and confidence within the world of Marketing from my first Summer Marketing job.

Another amazing experience I had was with my second year placement. I decided to go out on a limb and cold call a company that was just recently new to Kingston. With that cold call, I was able to communicate through email, and even got an interview with the Account Coordinator. From that, I was able to secure a placement position with this company. This experience was undeniably amazing. The knowledge and experience I gained from this company is unexplainable. I was able to see how an agency worked, and it allowed to see what type of job I want for myself when I graduate - which is exactly what I got to experience at this company. Once my 3-week placement was finished, I carried on a voluntary position with the company because I knew I would continue to learn new things about the field, which I most definitely did!

I then took on another job with the Kingston Economic Development Corporation and the Entrepreneur Centre, where I was the Online Marketing Specialist. I was able to develop and schedule creative content on the different Social Media Platforms of the Entrepreneur Centre, along with other tasks. I have maintained this position through the summer and continue to work part-time during school.

I am looking forward to travelling to New York City and taking in all of the information that will be offered at the conference so that I can prepare myself for the successful future that is awaiting!

Take me to the Pivot!
(like 'Take me to the Riot' - http://www.youtube.com/watch?v=sxeIivNDtFU)

These Pivot students have clout & Klout!

 

 

Source: Uploaded by user via Sabrina on Pinterest

Getting to know the team... Lindsey aka the Prof

I am definitely a curious blend of many things. Most of my time is spent in the office or classroom talking about business, some stolen moments are spent either studying, with family or in my art studio.

I am locally known for my creative style; starting with a resume I printed on the side of a coffee cup to get my first marketing job. In 2001 I started Market Me, Kingston's first web marketing consultancy. As Market Me was growing, and I was settling in to my new city, I sought out organizations in the community that I felt passionate about. I quickly became involved in the Kingston Chamber of Commerce and JCI Kingston (the Junior Chamber of Commerce) to name just two. Since 2001 I have sat on over 15 boards for local and national organizations.

Just after my son was born I co-authored a business book called Trucker Management: Driving ANY Small Business to Success. The book offers easy-to-implement routines and provides specific, practical tools to help small business owners "drive" their businesses towards success. These resources are modeled from the long-established tools and proven practices used by truckers to safely and effectively drive their rigs to their destinations. Our book has taken us to Scotland, Ireland, Turkey, British Columbia, and throughout the US; to give keynote presentations and workshops on small business management.

My business style, profile and connections led to a very dynamic and successful contract at the Kingston Economic Development Corporation (KEDCO) during a major transition for the organization. Working first as a business consultant then as the Manager of Small Business I took the centre from one of the lowest performing centres in Ontario to the top performing centre in less than 1 year, all well managing the large team within the organization and balancing challenging stakeholder relationships. We offered more consultations, more workshops and showed a higher economic impact than any other centre.

I have been teaching at St. Lawrence College for nine years. I teach mainly in the School of Business, focusing on courses such as venture development, marketing, advertising and social media. I have even had the opportunity to teach a short course at the Royal Military College of Canada on Web Marketing and presented several lectures on marketing at Queen's University. I love being in the classroom, learning from students, and teaching them little tidbits I have garnished along the way.

Through my current work as the Web Marketing and Social Media Specialist at 14 Theories Web Development I consult on a variety of web marketing, SEO and social media strategies to their clients. I also present regular workshops on social media for small business.